It was established in 1989, and the Dutch fashion house known as G-Star RAW has been producing women’s and men’s jeans and fashionable clothing. It bears a strong resemblance to military garb and pays close attention to the smallest of details. Jos van Tilburg is the man responsible for establishing G-Star RAW in Amsterdam. It specializes in raw, unprocessed, unadulterated denim and provides original designs, such as configurations of specific compartments and the use of embellishments. The Dutch label produces high-end jeans for the streetwear market, using enticing fabrics and cuts that set it apart from other brands. It concentrates on creativity, developing for the future with a cyclical strategy for denim, and making denim as sustainable as possible.
objectives of the G-Star RAW?
Its mission is to manufacture high-quality denim for the future in a way that is ethical and straightforward, with consideration for both people and the environment. G-Star RAW utilises a reasonable amount of eco-friendly materials, including natural fabrics like organic cotton, linen, and hemp, among other eco-friendly options. In addition to that, it makes use of some rejuvenated cellulosic textiles like lyocell.
G-Star stand for?
Gap Star was the original name of G-Star; however, when the company decided to expand into international markets, they changed their name to G-Star to prevent consumer misunderstanding with the well-known brand Gap. Raw denim jeans were first produced by G-Star in 1996. These jeans were unwashed and came from the manufacturer unprocessed.
Practices Regarding Sustainability
Practices Regarding Sustainability “Star RAW creates patterns for the foreseeable future. At every stage of our product’s existence, we strive to be innovative, both aesthetically and in terms of the way we influence the PLANET and PEOPLE in our immediate environment. The consideration of environmental impact begins with product creation and remains constant throughout the entirety of the manufacturing process.” G-Star RAW is making investments in environmentally responsible technology and integrating this philosophy into all of its operations. Its mission is to manufacture high-quality denim for the future in a way that is ethical and straightforward, with consideration for both people and the environment.
G-Star RAW utilises a reasonable amount of eco-friendly materials, including natural fabrics like organic cotton, linen, and hemp, among other eco-friendly options. In addition to that, it makes use of some rejuvenated cellulosic textiles like lyocell. Additionally, the jeans brand develops garments out of repurposed materials such as reclaimed polyester, nylon, elastane, and cotton. Additionally, a sizeable quantity of virgin manufactured materials derived from oil are incorporated into its construction.
ABOUT G-STAR RAW ETHICS:
The clothing sold by G-Star RAW is made in countries where there is a possibility of infringement of local labour laws. It possesses a Code of Conduct that was developed in accordance with the criteria established by the International Labor Organization (ILO). It publishes a comprehensive inventory of the majority of its vendors and providers. The clothing brand is in the process of formulating plans to implement measures to enhance existing labour standards and provide employees in its supply chain with livable salaries. Auditing suppliers to ensure conformance, providing opportunities for suppliers to self-assess, and providing assistance to supplier partners to help them improve their practises are all part of the initiative, which seeks to accelerate positive change in worker rights.
G-Star RAW does not use any skin, hair, fur, or angora from unusual animals in any of their products. On the other hand, some of its garments are constructed out of leather, wool, silk, and down feathers. These materials produced from animals are not only environmentally unfriendly but also unethical. Every year, the fashion industry is responsible for the cruel deaths of billions of animals. It’s harsh and pointless, particularly considering there are other options that are more environmentally friendly.
The Sustainability Objectives
G-Star RAW is dedicated to making a positive contribution to the fight against the contamination caused by plastic. It is experimenting with polybags that are compostable and biodegradable. Additionally, the denim manufacturer is continuing to work with its providers to improve their sustainable chemical management practises. The company G-Star RAW aims to use 100% sustainably sourced cotton by the year 2020, in addition to 90% sustainably sourced materials overall. It has set a goal to reduce its carbon footprint by 20% by the year 2020 in comparison to its pollution in 2014. In the latter part of this year, G-Star RAW will unveil a brand new sustainability strategy that extends to the year 2030.
On the other hand, G-Star RAW does not provide any measurements regarding the amount of water used, contamination created, or trash produced throughout its supply chain. In addition, it does not have any specific goals regarding sustainability, science-based targets, or timetables for improvement in the near future.
How they were first established.
They were the first to introduce novel clothing designs to the Dutch market, which at the time had never been seen before. Their designs draw a significant amount of inspiration from traditional military garb, particularly uniforms. G Star crafted one-of-a-kind items and narratives exclusively for their line of clothing, which they paired with black, practical outerwear. Only G Star was the company’s moniker for the first seven years of its existence. However, in 1996, when they first began manufacturing raw denim for the brand, they changed the company’s moniker to G Star RAW to reflect this change. Denim that has not been handled in any way is the hallmark of the G Star RAW brand. Creating pants and other denim products in their purest form, without washing them, and in a state where they are ready to be customised to the person in a unique way.
To summarise, what are the key differences between G-Star and G-Star RAW?
Only G Star was the company’s moniker for the first seven years of its existence. However, in 1996, when they first began manufacturing raw denim for the brand, they changed the company’s moniker to G Star RAW to reflect this change. Denim that has not been handled in any way is the hallmark of the G Star RAW brand.
