The “sunburned makeup” craze gained popularity throughout the summer on TikTok, as people pretended to have just returned from the beach after soaking up too many rays. TikTok users are using “cold girl makeup” to give off a just-got-in-from-the-snow, sitting-by-the-fireplace feel that looks well on practically everyone as the temperatures plummet across the nation.
If you don’t use TikTok or the BeautyTok platform, you might not be very knowledgeable about the specialized makeup trends that the app frequently makes popular. But don’t worry, we’re here to inform you about the newest trend that will likely continue for some time.
Source: CBC
What Is “I’m Cold” Makeup All About?
- The “I’m Cold” cosmetics trend, to start with, essentially imitates the effects that cold weather would naturally have on your face. With this glossy style, your makeup creates the illusion of a flushed and icy complexion.
- You give the face characteristics of a chilly climate, such as a blush on the cheeks that sweeps across the nose. Along with clear lip gloss and silver eye shadow in the corners of the eyes, there are cool-toned highlights on the cupid’s bow, cheeks, and the bridge of the nose.
- Think of the summer’s sunburnt blush trend in general but apply it to winter. The blush, which is typically a more pigmented, cool tone color and is dragged across the cheeks and bridge of the nose, is the key component of this look.
Why It’s Getting Hype Now?
Let’s start with the obvious one: since it is winter, it is appropriate for the season. It combines the popular “coquette” look with the chilly months that most of us are currently experiencing. But aside from the weather, celebrities like Hailey Bieber and SZA continue to wear it. In fashion and on the red carpet, clear, radiant makeup is constantly reinvented.
What additional factor, outside fitting the season, causes trends to become popular so quickly? since they are simple and makeup for a cold girl needs no artistic skill.
How to get an “I’m cold” makeup look?
Here is a step-by-step tutorial for getting the appearance:
- Apply a lotion or moisturizer to freshly cleaned skin to seal in your dewy glow. It all starts with moisturized, fresh, dewy skin for the best effects. The canvas needs to be naturally polished to a high degree.
- Apply a decent foundation afterward or choose a tinted moisturizer and spot concealer.
- Apply powder solely to places that produce unwelcome shine after that, such as the center of the forehead or the smile lines.
- Next, apply blush, which can be either pink cream or powder blush. This is the most crucial step. To give yourself a chilly appearance, swipe it in a “W” motion across your face, across the tops of your cheekbones to the apples of your cheeks, and onto the bridge of your nose.
- The skin should still be visible, giving the impression that the cheeks have just returned from a walk in the snow.
- Brightener is the next. Make sure to highlight your nose, cheeks, and cupid’s bow with a cool-toned product.
- After that, use very little eyeshadow, keeping it as natural-looking as possible. Use a silver metallic hue on your inner corners and a little bit on your lids.
- Feel free to complete the look by adding some liner or your preferred mascara or lashes.
- Add a clear gloss that is as glossy as possible or one that is colored to match the color of your natural lip. You can even apply some to your bare lashes to give them a dewy appearance if you’d like.
The focus of the “I’m cold” makeup look is emphasizing your natural flush. The trend replicates how you could appear after spending some time outside in the cold air—flushed cheeks, a red nose, and a natural glow—much like a day spent skiing or sledding on a subzero day.
